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Meet Heidi Snyder Flagg MD OBGYN MSCP

A menopause expert on your side.

“What are you afraid of?”

Hello! I’m Dr. Flagg, and what keeps you up at night keeps me up at night. Let’s talk! 

I’ve been an OB-GYN based in downtown NYC for nearly 30 years withstood 4 disaster protocols:  9/11, Hurricane Irene, Hurricane Sandy and most recently, the COVID-19 pandemic, trained at top hospitals and built a thriving practice, Spring ObGyn. 

But despite all that, the work isn’t done. In fact, it’s just beginning.

We have a lot to do to flip the script on perimenopause and menopause. And we need to rethink how we care for women moving beyond their reproductive years into their most productive years.

The quiet current in the exam room is fear and confusion.

These days, the question I keep asking my patients (and myself) isn’t just:

“What brings you in today?”

It’s:

“What are you afraid of?”

Fear runs quietly through so many visits. Especially during perimenopause and menopause. Women navigate hormonal changes throughout their lives: adolescence, pregnancy, postpartum, breastfeeding. But in my experience, both personally and professionally, the most profound, trajectory-changing time of hormonal flux is the perimenopausal transition.

In the thick of modern life, women have to say goodbye to one version of themselves and welcome a new one.

What I witness is a full emotional rainbow: fear, resistance, denial, humor, gentle acceptance, resignation, sadness, mourning.

I hear:

  • Is this normal or am I losing my mind?

  • Is hormone therapy safe?

  • Is it too late?

  • Are there any treatment options that will help me?

And most of all:

Will I ever feel like myself again?

That’s what I’m here for.

It’s why I started FLUXX.

What I believe and what Fluxx makes possible

“I know what I’m experiencing. I know what might help. And I’m ready to talk about it.”

I’ve seen what happens when women get the right treatment.
And I’ve seen what happens when they don’t.

“Life changing”

“I feel like myself again”

“The cloud that was following me has been lifted”

“I feel more calm without it feeling forced” 

“I was seeing the world in sepia and now I see in color again” 

I believe hormone therapy, when done right, can be life-changing.
I believe in shared decision-making, because the best care plans come from conversations, not quick fixes.
I believe insurance shouldn’t be a barrier to relief.
And I believe in science, not sales.

FLUXX doesn’t sell hormones. We’re not here to push a one-size-fits-all solution.

We’re here to give you power:

💜 Over your symptoms
💜 Over your options
💜 Over your conversation with your doctor

This platform was designed to help you walk into your next appointment saying:

“I know what I’m experiencing. I know what might help. And I’m ready to talk about it.”

If you’re wondering whether Fluxx is for you…

It is.

If you’ve been dismissed, confused, or stuck in limbo, FLUXX was made for you.

If you’ve started hormone therapy but never got a real plan, this is for you too.

If you’re just trying to understand what’s happening to your body, you belong here.

I’m Dr. Heidi Flagg.

And I’m here to help you ask better questions, understand your options, and walk into your next doctor’s visit with confidence.

Find your phase

It’s fast, free, and actually helpful. Learn where you are in the menopause transition — and what to do next.

Share with other women

If we’re going to change the story, we need to talk about it. Send this to a woman who deserves better.

Feel like yourself again.

Feel like yourself again.

Feel like yourself again.