Our Drive & Purpose

Our Drive & Purpose

It's about damn time.
It's about damn time.

A revolution in menopause care is long overdue. So we started one.

A revolution in menopause care is long overdue. So we started one.

A revolution in menopause care is long overdue. So we started one.

Every woman goes through menopause.

Not some. Not most. All.

And yet - for the past 20+ years, menopause has been treated like a mystery. An afterthought.
A punchline. A punishment.
A “natural stage of life” you’re supposed to just suffer through quietly.

While men get billion-dollar boner drug research and personalized hair-loss plans, women get:

• Shrugged off by doctors
• Confused by celebrity-endorsed supplements
• Dismissed at work and at home
• Told their symptoms are “just stress” or “part of aging”
• Ignored by medical training, insurance, and healthcare systems

Let’s be very clear:

Every woman goes through menopause.

Not some. Not most. All.

And yet - for the past 20+ years, menopause has been treated like a mystery. An afterthought.
A punchline. A punishment.
A “natural stage of life” you’re supposed to just suffer through quietly.

While men get billion-dollar boner drug research and personalized hair-loss plans, women get:

• Shrugged off by doctors
• Confused by celebrity-endorsed supplements
• Dismissed at work and at home
• Told their symptoms are “just stress” or “part of aging”
• Ignored by medical training, insurance, and healthcare systems

Let’s be very clear:

This wasn’t a small oversight. It was a full-scale failure.

And the cost has been staggering.

🧨 WHAT THE FLUXX HAPPENED?

🧨 WHAT THE FLUXX HAPPENED?

2002. One study. Mass panic.

2002. One study. Mass panic.

The Women’s Health Initiative (WHI) released early, poorly interpreted results suggesting hormone therapy (HT) was dangerous.

Breast cancer! Heart attacks! Blood clots!

The panic was instant.
Prescriptions plummeted.
Medical schools stopped teaching about it.
Doctors got scared to prescribe it.
Women were told to tough it out.

But the study was flawed.
And the real risks are much smaller than we were told: sometimes not even relevant to the people HT is actually for.

✅ WHAT THE DATA REALLY SHOWS:

• Hormone therapy is the most effective treatment for menopause symptoms
• Started under age 60 or within 10 years of menopause, it lowers risk of heart disease and osteoporosis
• The breast cancer risk? Less than a daily glass of wine
• The biggest benefits go to women who get clear, early guidance

✅ WHAT THE DATA REALLY SHOWS:

• Hormone therapy is the most effective treatment for menopause symptoms
• Started under age 60 or within 10 years of menopause, it lowers risk of heart disease and osteoporosis
• The breast cancer risk? Less than a daily glass of wine
• The biggest benefits go to women who get clear, early guidance

But that’s not what most women were told.
And most doctors still aren’t trained to tell them.

“Many physicians continue to lack training to manage a condition that 100% of middle-aged women will go through.”

“Many physicians continue to lack training to manage a condition that 100% of middle-aged women will go through.”

– Dr. JoAnn Manson, WHI Investigator, Harvard Medical School

“Only 4% of women 50 and older were receiving hormone therapy in 2019 — down from 22% before the WHI panic.”

“Only 4% of women 50 and older were receiving hormone therapy in 2019 — down from 22% before the WHI panic.”

The Washington Post

💥 THE DAMAGE

• 📉 Hormone therapy use dropped 70% in just 7 years
• 😶‍🌫️ Women were left with no options, no guidance, no way to advocate
• ⚕️ 80% of OB/GYN residents graduate with zero menopause training
• 🧠 65% of women feel blindsided by menopause
• 💸 Billions funneled into “wellness” workarounds and pseudoscience
• 💬 The conversation stayed awkward, misinformed, or nonexistent

💥 THE DAMAGE

• 📉 Hormone therapy use dropped 70% in just 7 years
• 😶‍🌫️ Women were left with no options, no guidance, no way to advocate
• ⚕️ 80% of OB/GYN residents graduate with zero menopause training
• 🧠 65% of women feel blindsided by menopause
• 💸 Billions funneled into “wellness” workarounds and pseudoscience
• 💬 The conversation stayed awkward, misinformed, or nonexistent

“This must change. Hormone therapy does not deserve its bad reputation. It never did.”

“This must change. Hormone therapy does not deserve its bad reputation. It never did.”

– Dr. Leana Wen, The Washington Post

🔥 SO YEAH. IT’S ABOUT DAMN TIME.

Time to stop whispering.
Time to throw out bad science and reclaim the truth.
Time for care that’s smart, clear, personal, and powerful.

🔥 SO YEAH. IT’S ABOUT DAMN TIME.

Time to stop whispering.
Time to throw out bad science and reclaim the truth.
Time for care that’s smart, clear, personal, and powerful.

Smart Science

Backed by doctors and evidence
Not funded by pharma
No wellness fluff

Clear Guidance

Clear Guidance

Clear Guidance

Know what phase you’re in
Get personalized, science-backed recommendation
Actually understand your options

No Shame

No Shame

No Shame

No stigma. No silence.
No judgment for what you choose
Just support, clarity, and relief

FLUXX is here to help you understand what’s happening and what to do about it - so that you can walk into your doctor’s office confident, informed, and self-advocating.

Because this should’ve existed decades ago.
We’re building it now.

💡 THAT’S WHY FLUXX EXISTS

I’m Dr. Heidi Flagg.
And I’m here to help you ask better questions, understand your options, and walk into your next doctor’s visit with confidence.

💡 THAT’S WHY FLUXX EXISTS

I’m Dr. Heidi Flagg.
And I’m here to help you ask better questions, understand your options, and walk into your next doctor’s visit with confidence.

Find your phase

Find your phase

Find your phase

Find out where you are along the menopause transition and understand possible paths forward.

Fast. Free. Actually helpful.

Share this with someone you love

Share this with someone you love

Share this with someone you love

Your mom. Your sister. Your best friend.

If we’re going to change the story, we need to talk about it.

Learn more

Learn more

Learn more

We’re not another product.
We’re a movement.

We’ve waited long enough - we’re not waiting anymore.

FLUXX: For women who are done being ignored.
FLUXX
is the care
you’ve been waiting for.
FLUXX is the care you deserve.